The Grand Riviera Theater
in Detroit, Michigan
was built in 1925, at a cost of over one million dollars. Seating over 3000, it was the first "atmospheric" theater in Detroit, using lighting, special effects, and interior design to make the audience feel like they were sitting outdoors in a garden. The theater was immediately successful, and in 1927 an 1,800 seat annex was built. Over the next decades, it entertained thousands of guest but by the 1970s was struggling. Though it was listed on the National Register of Historic Places, the unique movie palace was demolished in 1996. Photo by Allen Stross, 1970.