Sign featuring a motorcylist, hoping to attract guests to the Ride N Rest tourist cabins outside Sturgis, South Dakota, a city of fewer than 7,000 population (as of 2021) in the Black Hills made famous by its array of "biker bars" and its role as host to both the annual Sturgis Motorcycle Rally and the activity's hall of fame. The former attracts hundreds and hundreds of cyclists and riders and, in many years, more than half a million visitors. Photo by Carol Highsmith, 2021.